1998‘10’ (Detail), 

Inkjet on Canvas, 6 x 6 1/2’ 

Cornford & Cross

Cornford & Cross are a British collaborative team currently living and working in London. Matthew Cornford and David Cross engage in a conceptual practice which has many formal permutations. The location of a project, social situation, and historical moment inform their practice. We’ve collected their large installation called 10, a technological social-Darwinist exploration of ideal beauty. For this project, Cornford & Cross worked with an economically-challenged area of England and conducted a “beauty” contest, whereby the top ten most symmetrical faces would be judged by a software program. The purpose of which is to question the importance of beauty to economic advantage, and how this kind of judging might be occurring outside of this project in every day Life.

Participant in study for ‘10’, 1998

1998‘10’ (Detail), 

Inkjet on Canvas, 6 x 6 1/2’ 

1998‘10’ (Detail), 

Inkjet on Canvas, 6 x 6 1/2’