2006, Slimming Fit, oil on canvas, 72 x 31”

2006, Tapered Leg, oil on canvas, 72 x 32”

2006, Modern Look, oil on canvas, 72 x 29”

James Rieck

The primary sources for James Riecks imagery are retail advertisements or photographs that have a consumer agenda of selling (ideas, people or things). By extreme cropping and altering the scale of the images, the artist heightens the commercial posturing of the initial subject yet negates its benign commercial aspects by re-contextualizing the composition without the lexicon of the sale. This process necessitates a reevaluation both aesthetically and psychologically of how commercialism invades our personal space.